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The Public SquareDurl Kruse, member of AWARE and the Urbana-Champaign Independent Media Center, says it's time to reclaim the media.

June 3, 2005

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“It’s Time To Reclaim the Media”

 Hello, my name is Durl Kruse, member of AWARE and the local Independent Media Center.

Are you as concerned about the current state of our local and national broadcast media as I am?   I hope so, because our democracy is facing a media crisis of untold proportions that is threatening its very vibrancy and vitality.

On May 13-15, I, along with 2500 concerned citizens from all fifty states and ten countries, converged on the city of St. Louis for the second National Conference on Media Reform to work together to reclaim an important and endangered national resource, our public airwaves.

The media is our window to the world.  It provides the information we use to form opinions and make crucial decisions about the issues we care about most – issues like health care, education, the economy, and going to war.

But today’s media is dominated by a small number of powerful companies whose sole objective is making money, not serving the needs of our local community or our democratic society.  For example, Channel 3 is owned by Nextar Broadcasting Group located in Irving, Texas and Channel 15 by the Sinclair Broadcasting Group located in Baltimore, Maryland.

The media system in our country is broken.  Investigative journalism is declining.  Commercialization is out of control with over 30,000 advertisements bombarding the average child each year.

Did you know our government subsidizes the media in the form of giveaways to huge media conglomerates like Disney and General Electric?  For example TV and radio stations are allowed to broadcast on the airwaves that legally belong to the public – free of charge!   Yes, the airwaves belong to us – just like a national park – yet media moguls are making billions of dollars off of them.

Unless we create a more diverse, independent, skeptical and competitive media system, all of the issues we care about will be left unheard and unaddressed.

Yet individuals like you and me can make a difference.  In 2003, the FCC tried to quietly change the regulations to make it possible for one company to own virtually all the media outlets in one town – the cable system, the newspapers, TV and radio stations.  And, they inadvertently started a revolution.  Over two million Americans from across the political spectrum spoke up to say that they didn’t want to let giant media conglomerates to get even bigger.  The people won and these rule changes were stopped in the courts.

The battle is not over.  Congress will soon begin debating changes to the 1996 Telecommunications Act that will define the role and state of media in our country for years to come.  Will Big Media with its enormous sums of money and high paid lobbyist control the debate? Or, will the people of this country speak out loud and clear to our elected officials to protect our airwaves and our access to them.

To save our media, join in by contacting your representatives in congress, writing the FCC, and supporting local independent media movements.  To learn more visit www.freepress.net.  and  www.ucimc.org

Don’t let corporate control of media drown out our democracy.  

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