SHAKESPEARE, EINSTEIN, AND THE BOTTOM
LINE: THE MARKETING OF HIGHER EDUCATION, David L. Kirp, Professor of Public
Policy at the University of California at Berkeley
SMART ALLIANCE: HOW A GLOBAL CORPORATION
AND ENVIRONMENTAL ACTIVISTS TRANSFORMED A TARNISHED BRAND, Gary Taylor,
President of The Environment Group, Inc., New York City; and Patricia J.
Scharlin, Vice President of The Environment Group, Inc.
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